When Cash Costs You: The Pain of Holding Coins Over Banknotes


News & Updates



- Nov 28, 2022
People Shopping for ‘Meaning’ Buy Cheaper Goods

- Aug 24, 2022
What's meaningful to you? Two tactics that may help you reframe your splurging tendencies

- Jul 7, 2022
How the Search for Meaning Impacts Consumption


- Apr 4, 2022
Congratulations to WiRL lab manager, Hanieh Naeimi, on receiving SSHRC funding!

- Mar 13, 2022
Congratulations to WiRL member, Aditya Tolani, on his new internship at Ford!


- Mar 4, 2022
Welcome Jeremy Lee, WiRL's new PhD Student!


- Feb 25, 2022
WiRL lab members, Hanieh Naeimi and Fiona Yunqian Tian, accepted to PhD programs!


- Jan 13, 2022
How Financially Responsible Are You? Read Happy Consumer's New Blog Post to Find Out


- Dec 21, 2021
Dr. Mead Featured in the Working from Home Page-A-Day Calendar 2022

- Oct 26, 2021
What the World Needs Now: Better Marketing for a Better World - ACR 2021 Conference


- Aug 25, 2021
How to protect your mental energy during lockdown


- Aug 12, 2021
Article in the Think Forward Initiative

- Jul 28, 2021
Interview with Imagens de marca, a Portuguese magazine, on meaningful consumption

- Jul 28, 2021
Package-free stores: A retail trend

- Jul 19, 2021
Better Marketing for a Better World (BMBW) Forum


- Jul 19, 2021
Nova Marketing With Purpose Colloquium

- Jul 19, 2021
Radio NZ interview: People are not as financially responsible as they think