News & Updates

Nov 8

When Cash Costs You: The Pain of Holding Coins Over Banknotes

Read about how holding banknotes and the physical characteristics of money influences spending habits featuring research by Dr. Mead, in...

Nov 28, 2022

People Shopping for ‘Meaning’ Buy Cheaper Goods

Read about how people who prioritize “meaning” when they shop may unwittingly convince themselves to buy cheaper goods, services, and...

Aug 24, 2022

What's meaningful to you? Two tactics that may help you reframe your splurging tendencies

New research by Dr. Mead on meaningful consumption was highlighted in the Personal Finance section of Business Insider. Read the post “2...

Jul 7, 2022

How the Search for Meaning Impacts Consumption

Read about how people's beliefs about consumption may prevent them from optimally using consumption to enhance their well-being,...

Apr 4, 2022

Congratulations to WiRL lab manager, Hanieh Naeimi, on receiving SSHRC funding!

Congratulations to WiRL lab manager, Hanieh Naeimi, on receiving the Social Sciences and Humanities Research Council (SSHRC) Canada...

Mar 13, 2022

Congratulations to WiRL member, Aditya Tolani, on his new internship at Ford!

Congratulations to WiRL member, Aditya Tolani, on his new internship at Ford motors! Adi will start as a retail marketing intern at Ford...

Mar 4, 2022

Welcome Jeremy Lee, WiRL's new PhD Student!

A warm welcome to our newest lab member, Jeremy Lee, who will be joining Schulich in Fall, 2022. Jeremy received his BBA in Global...

Feb 25, 2022

WiRL lab members, Hanieh Naeimi and Fiona Yunqian Tian, accepted to PhD programs!

WiRL lab members, Hanieh Naeimi and Fiona Yunqian Tian, have both been accepted to PhD programs this year! Hanieh will be starting her...

Jan 13, 2022

How Financially Responsible Are You? Read Happy Consumer's New Blog Post to Find Out

Read the new post on Dr. Mead's blog, Happy Consumer, to find out how financially responsible you are!

Dec 21, 2021

Dr. Mead Featured in the Working from Home Page-A-Day Calendar 2022

Dr. Nicole Mead's article "Simple pleasures, small annoyances, and goal progress in daily life" is featured in Workman Publishing's...

Oct 26, 2021

What the World Needs Now: Better Marketing for a Better World - ACR 2021 Conference

Dr. Nicole Mead was a panelist at the 2021 ACR Conference knowledge forum called "What the World Needs Now: Better Marketing for a Better...

Aug 25, 2021

How to protect your mental energy during lockdown

Read about how people are restoring their mental health during lockdown, featuring research by Dr. Mead, in The Washington Post.

Aug 12, 2021

Article in the Think Forward Initiative

Read about Dr. Zenkic, Dr. Mead and Dr. Millet's project in the Think Forward Initiative. https://www.thinkforwardinitiative.com/stories/...

Jul 28, 2021

Interview with Imagens de marca, a Portuguese magazine, on meaningful consumption

Watch Dr. Mead's recent interview with imagens de marca, a Portuguese magazine, on meaningful consumption here.

Jul 28, 2021

Package-free stores: A retail trend

Read Dr. Mead's interview with Toronto Star on sustainable consumption and package-free stores here.

Jul 19, 2021

Better Marketing for a Better World (BMBW) Forum

Watch Dr. Mead present findings of a recent paper, "Popping the Positive Illusion of Financial Responsibility Can Increase Personal...

Jul 19, 2021

Nova Marketing With Purpose Colloquium

Watch Dr. Mead present findings from her work on how the pursuit of meaning affects consumer choices at the Marketing with purpose...

Jul 19, 2021

Radio NZ interview: People are not as financially responsible as they think

Listen to Dr. Daniel Gregg's interview with Radio NewZealand, discussing findings from a recent paper with Dr. Mead. See this link for...