People Shopping for ‘Meaning’ Buy Cheaper Goods
Read about how people who prioritize “meaning” when they shop may unwittingly convince themselves to buy cheaper goods, services, and...
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News & Updates
- Aug 24, 2022
What's meaningful to you? Two tactics that may help you reframe your splurging tendencies
New research by Dr. Mead on meaningful consumption was highlighted in the Personal Finance section of Business Insider. Read the post “2...
- Jul 7, 2022
How the Search for Meaning Impacts Consumption
Read about how people's beliefs about consumption may prevent them from optimally using consumption to enhance their well-being,...
- Apr 4, 2022
Congratulations to WiRL lab manager, Hanieh Naeimi, on receiving SSHRC funding!
Congratulations to WiRL lab manager, Hanieh Naeimi, on receiving the Social Sciences and Humanities Research Council (SSHRC) Canada...
- Mar 13, 2022
Congratulations to WiRL member, Aditya Tolani, on his new internship at Ford!
Congratulations to WiRL member, Aditya Tolani, on his new internship at Ford motors! Adi will start as a retail marketing intern at Ford...
- Mar 4, 2022
Welcome Jeremy Lee, WiRL's new PhD Student!
A warm welcome to our newest lab member, Jeremy Lee, who will be joining Schulich in Fall, 2022. Jeremy received his BBA in Global...
- Feb 25, 2022
WiRL lab members, Hanieh Naeimi and Fiona Yunqian Tian, accepted to PhD programs!
WiRL lab members, Hanieh Naeimi and Fiona Yunqian Tian, have both been accepted to PhD programs this year! Hanieh will be starting her...
- Jan 13, 2022
How Financially Responsible Are You? Read Happy Consumer's New Blog Post to Find Out
Read the new post on Dr. Mead's blog, Happy Consumer, to find out how financially responsible you are!
- Dec 21, 2021
Dr. Mead Featured in the Working from Home Page-A-Day Calendar 2022
Dr. Nicole Mead's article "Simple pleasures, small annoyances, and goal progress in daily life" is featured in Workman Publishing's...
- Oct 26, 2021
What the World Needs Now: Better Marketing for a Better World - ACR 2021 Conference
Dr. Nicole Mead was a panelist at the 2021 ACR Conference knowledge forum called "What the World Needs Now: Better Marketing for a Better...
- Aug 25, 2021
How to protect your mental energy during lockdown
Read about how people are restoring their mental health during lockdown, featuring research by Dr. Mead, in The Washington Post.
- Aug 12, 2021
Article in the Think Forward Initiative
Read about Dr. Zenkic, Dr. Mead and Dr. Millet's project in the Think Forward Initiative. https://www.thinkforwardinitiative.com/stories/...
- Jul 28, 2021
Interview with Imagens de marca, a Portuguese magazine, on meaningful consumption
Watch Dr. Mead's recent interview with imagens de marca, a Portuguese magazine, on meaningful consumption here.
- Jul 28, 2021
Package-free stores: A retail trend
Read Dr. Mead's interview with Toronto Star on sustainable consumption and package-free stores here.
- Jul 19, 2021
Better Marketing for a Better World (BMBW) Forum
Watch Dr. Mead present findings of a recent paper, "Popping the Positive Illusion of Financial Responsibility Can Increase Personal...
- Jul 19, 2021
Nova Marketing With Purpose Colloquium
Watch Dr. Mead present findings from her work on how the pursuit of meaning affects consumer choices at the Marketing with purpose...
- Jul 19, 2021
Radio NZ interview: People are not as financially responsible as they think
Listen to Dr. Daniel Gregg's interview with Radio NewZealand, discussing findings from a recent paper with Dr. Mead. See this link for...
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