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WiRL's research on meaning awarded at CBSIG Conference 2024

Nicole Mead


Text that says "2024 AMA Consumer Behavior SIG (CBSIG) Conference, next to scenic images of Vienna, Austria

Congratulations to Lawrence Williams, Nicole Mead, and Mahdiyeh Amozegar who collectively received the award for Best Flash Talk at the CBSIG 2024 conference! Their submission, titled "Meaning Motivates Consumers to Forego Spending" was presented by Lawrence Williams, and awarded by the American Marketing Association.

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