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2022 ACR-Sheth Foundation Doctoral Symposium

Empowering Students to Create Meaningful Change

The 2022 ACR Doctoral Symposium will be held on Thursday, October 20, 2022, in Denver, CO.

The 2022 ACR-Sheth Foundation Doctoral Symposium Co-chairs are:

Nicole Mead, York University [Contact:]

Lawrence Williams, University of Colorado Boulder [Contact:]

Students and faculty can access the following resources for the symposium:


Attendee Assignments (4 tabs: BTFWW table #, Parallel Sessions, Lunch, Shark Tank)

Building the Field We Want (BTFWW) Student Guide

Shark Tank Schedule and Locations

Shark Tank Guide


7am onwards: Registration


8:00 – 8:30am: Continental Breakfast (Plaza ABC)


8:30 - 8:40: Welcome! (Plaza ABC)


8:40 - 9:30: Meet the Editors (Plaza ABC)


  • International Journal of Research in Marketing Editor-in-Chief, Martin Schreier (WU Vienna)

  • Journal of the Association for Consumer Research Editor-in-Chief, Vicki Morwitz (Columbia University)

  • Journal of Consumer Psychology Co-Editor, Jennifer Argo (University of Alberta)

  • Journal of Consumer Research Co-Editor, June Cotte (Western University)

  • Journal of Marketing Co-Editor, Cait Lamberton (University of Pennsylvania)

  • Journal of Marketing Research Co-Editor, Maureen (Mimi) Morrin (Rutgers University Camden)

  • Journal of Public Policy & Marketing Joint Editor-in-Chief, Maura Scott (Florida State University)


9:30 - 10:30: Building the Field We Want (Plaza ABC)


Students will break out to work in small groups with a faculty facilitator to discuss how to improve the field in one of the below five areas. Key insights will be distilled and shared with the entire group at the end of the session.


Better Marketing For a Better World

  • Faculty facilitators: Margaret (Meg) Campbell (University of California, Riverside), Pierre Chandon (INSEAD), Gita Johar (Columbia University), Aparna Labroo (Northwestern University)

  • Scribe: Justin Pomerance (University of New Hampshire)


Equity and Inclusion

  • Faculty facilitators: David Crockett (University of Illinois at Chicago), Martin Mende (Florida State University), Adriana Samper (Arizona State University), Tiffany White (University of Illinois Urbana-Champaign)

  • Scribe: Dafna Goor (London Business School)



  • Faculty facilitators: Fleura Bardhi (City University London), Simona Botti (London Business School), Joshua Clarkson (University of Cincinnati), Peggy Liu (University of Pittsburgh)

  • Scribe: Nükhet Taylor (Toronto Metropolitan University)



  • Faculty facilitators: Lan Chaplin (Northwestern University), Tina Lowrey (HEC Paris), Bernd Schmitt (Columbia University), Dilip Soman (University of Toronto)

  • Scribe: Irene Consiglio (Nova School of Business and Economics)



  • Faculty facilitators: Ashlee Humphreys (Northwestern University), Joe Gladstone (University of Colorado Boulder), Grant Packard (York University), Melanie Wallendorf (University of Arizona), Bram Van den Bergh (Erasmus University Rotterdam)

  • Scribe: Nathanael Martin (University of Alabama)


10:30-10:45: Coffee break 1


10:45-11:30: Parallel Session 1


Students will participate in one of two parallel sessions.


Theory (Governor’s Square 14)

  • Eileen Fischer (York University), Ayelet Fishbach (University of Chicago), Christian Wheeler (Stanford University), Peter McGraw (University of Colorado Boulder)


Long Term Impact (Governor’s Square 15)

  • Jeff Galak (Carnegie Mellon University), Jeff Inman (University of Pittsburgh), Barbara Kahn (University of Pennsylvania), John Lynch (University of Colorado Boulder), Carey Morewedge (Boston University)


11:30-12:15: Parallel Session 2


Students will participate in one of two parallel sessions.


Tossing Out Boxes and Arrows (Governor’s Square 14)

  • Amit Bhattacharjee (University of Colorado Boulder), Rob Kozinets (University of Southern California), Norbert Schwarz (University of Southern California), Kathleen Vohs (University of Minnesota), Jared Watson (New York University)


Career Management (Governor’s Square 15)

  • Shankha Basu (University of Leeds), Lauren Cheatham (Roblox), Nina Mazar (Boston University), Nailya Ordabayeva (Dartmouth College), Stefano Puntoni (University of Pennsylvania)


12:15-1:30: Lunch at Henry’s Tavern (meet in Plaza ABC to depart in groups)


Students will have the opportunity to connect with faculty in a relaxed setting.


Afternoon Session: Shark Tank (Friendly) Research Competition


Students will work in small groups alongside faculty mentors to develop a research proposal in their chosen area of study. Groups will then present their pitch to their entire subgroup. The winner of each subgroup will present to the whole group.


1:30-1:45: Shark Tank Intro (Plaza ABC)


1:45-2:45: Shark Tank Phase I: Pitch Development

2:45-3:15: Shark Tank Phase II: Lightning Presentations (3-slide, 3 minute presentation)


  • For both Phase I and Phase II, groups work in breakout rooms

    • CCT: Governor’s Square 11

    • Branding and Innovation: Governor’s Square 12

    • Social Identity and Influence: Governor’s Square 14

    • JDM: Governor’s Square 15

    • Cognitive/Decision Theory: Governor’s Square 16

    • Motivation and Emotion: Governor’s Square 17


3:15-3:30: Coffee break 2


3:30-4:00: Shark Tank Phase III (Plaza ABC): Track Winners Announced, Track Winners Present to Everyone


4:00-4:45pm (Plaza ABC): Overall Winners Announced, Reception, Closing Remarks


Faculty Mentors for the Shark Tank Subgroups


Branding and Innovation

  • Joshua Beck (University of Oregon), Christoph Fuchs (University of Vienna), Ryan Hamilton (Emory University), Kelly Herd (University of Connecticut), Marie-Agnes Parmentier (HEC Montreal), Ryan Rahinel (University of Cincinnati)


Cognitive/Decision Theory

  • Daniel Bartels (University of Chicago), Elizabeth Cowley (University of Sydney), Ellen Evers (University of California, Berkeley), Philip Fernbach (University of Colorado Boulder), Nick Reinholtz (University of Colorado Boulder)


Consumer Culture Theory

  • Melissa Akaka (University of Denver), Pierre-Yann Dolbec (Concordia University), Amber Epp (University of Madison-Wisconsin), Markus Giesler (York University), Linda Price (University of Wyoming)


Judgment and Decision Making

  • Quentin Andre (University of Colorado Boulder), Selin Atalay (Frankfurt School of Finance and Management), Abigail Sussman (University of Chicago), Oleg Urminsky (University of Chicago), Ana Valenzuela (City University of New York)


Motivation and Emotion

  • Szu-Chi Huang (Stanford University), Kelly Haws (Vanderbilt University), Keith Wilcox (Texas A&M University), Shiri Melumad (University of Pennsylvania), Anthony Salerno (Vanderbilt University)


Social Identity and Influence

  • Alix Barasch (University of Colorado Boulder), Dafna Goor (London Business School), Adriana Samper (Arizona State University), Eesha Sharma (San Diego State University), Caleb Warren (University of Arizona)


Head Judges for the Shark Tank Competition

  • Jennifer Argo (University of Alberta), Kristin Diehl (University of Southern California), Eileen Fischer (York University), Michel Pham (Columbia University), Dilip Soman (University of Toronto)

Questions? Contact Us

Nicole Mead, York University:

Lawrence Williams, University of Colorado Boulder:

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